Do Hard Shit. Wear It Proud.

For the Days You Don’t Want To.

Doing hard shit isn’t about chasing pain—it’s about showing up when you’d rather not. It’s the early alarms, the extra reps, the work no one claps for. It’s choosing the uncomfortable thing because you know that’s where the growth is.

This hat isn’t just an accessory—it’s a reminder. A small push to get up, get after it, and do the thing you’d rather skip. Because that’s what separates the ones who talk from the ones who do.