Do Hard Shit.

Cartoon thermometer with a worried expression.

Nothing worth having comes easy.

Blue cartoon character with a smile on a stem-like body, resembling a balloon.

Cold Plunge & Recovery Gear for Those Who Do Hard Shit

Forget flimsy towels and overpriced hype. Hof Wellness is built for those who push limits, embrace discomfort, and know that real recovery starts when you step out of the cold. Whether you're hitting the cold plunge, sauna, gym, or the pavement, our Plunge Ponchos and headwear are designed to keep you dry, comfortable, and ready for the next challenge.

“ The Best Gear for Cold Plunging, Sauna, and Recovery”

Featured Products

Lightweight Plunge Poncho for cold plunging and sauna recovery
Minimalist Do Hard Sh*t hat for gym, training, and everyday wear

Live better, feel better.

Adding heat and cold therapy to your daily routine can be a game changer for your quality of life.

Graphic of a blue sunburst with circular arrows and the text "Improves Circulation."
Blue starburst with "zzz" and "SLEEP QUALITY" text
Blue snowflake icon with text 'Reduced Inflammation' below.
Blue starburst with flame icon and text "Metabolism Boost."
Blue starburst with a lightning bolt icon and the text 'Increased Energy' underneath.
Blue icon featuring a flexing arm inside a starburst outline with the words "Boosted Recovery" below.
Blue starburst with peace symbol labeled 'STRESS RELIEF'
Blue starburst with a brain icon and the text 'Mental Resilience' below.
Blue sunburst shape with a smiling face in the center and the text "Elevated Mood" underneath.